Why is Bose the only speaker company that advertises?

i mean there are MUCH better companys out there, but why dont they advertise? people go ape sh*t for bose, and i dont understand that. dont other companys see that?

It's all in Bose's marketing target. They have a unique way to market which others either do not want to share or are blocked someway by Bose. Bose is a marketer first and they do it well.

Others probably don't want to compete with Bose via TV commercial because they are going in different routes, plus Bose is very sensitive to its territory and will sue whenever they have the opportunity to keep the competition at bay if challenged.

H a p p y

H o m e

T h e a t e r i n g ! Because Bose is the only one who is so overpriced they can afford so much advertising. If you sold $3 speakers for $1500, you'd have a huge marketing budget as well. Just like Apple and the iPod. $99 of hardware tops, sells for $499. Bose are huge and like wasting money. I think it's because Bose is the "high end consumer" brand. Bose systems are designed not for audiophiles but for people who want good quality sound without fiddling with controls (Bose, I think, is famous for selling receivers, 1-2-3 systems, wave radios, etc., that provide no opportunity for the users to customize the sound). Plus, Bose speakers are SMALL. So you get the design-o-philes who don't want big black boxes in their living rooms. Thus, it's for people who (a) don't want to fiddle, (b) want good sound, (c) can afford to spend a little more money.